Starting November 2, 2014, Microsoft announced that the price of all Xbox One bundles will drop by $50, lowering the price of the console without Kinect to just $349. This includes the upcoming Assassin’s Creed Unity bundle and even the 1TB Call of Duty: Advance Warfare bundle.

All the major retailers are expected to honor this new price including Best Buy, Gamestop, Toys R Us, the Microsoft Store, and Amazon.

This price drop is designed to fight the PS4 price of $399 with hopes Microsoft will gain the upper hand in the console war this holiday season. No word yet if this price drop will apply to regions outside the US.

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